Crownpeak uses a specific color palette to communicate meaning, convey visual differentiation, and provide a consistent look and feel. From neutrals to brights, each hue is chosen to fit into the overall visual language and promote a contemporary and vibrant user experience.

DXM Product Colors

Brand Colors

Core brand colors that represent the brand.

Primary Colors

This palette’s primary colors are blue, gray, and white. Blue is commonly associated with trust, confidence, and sincerity; it is also used to represent calmness and responsibility.

Core shell colors

Secondary Colors

These are accent colors to provide additional lightness and style to pages looking for a more modern flair. These colors should be used to highlight important features on a page, such as buttons, or for visual style elements, such as illustrations. They should be used sparingly and never draw the eye to more than one piece of information at a time.